Services
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Brand Strategy
Your brand is unique to you. To stand out in a competitive marketplace, you need to be clear on what your brand is and how to differentiate yourself effectively to your target customers.
You don’t have to be a multi-national company to benefit from a clear brand strategy. It is important whether you are a B2B or B2C company.
We help clients of all sizes and industries zero in on their point of difference and then map out a strategy to bring it to life.
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Marketing Roadmap
Finding the right path and staying true to a course of action is a challenge for many businesses. Our expertise is grounded in 25+ years of marketing experience and we will find the path that’s right for your business.
Our perspective is that you have to connect the needs of your target audience with the things that make your brand great. Then map out a clear plan that the organization can follow.
Finally, build in goals and milestones to check your progress.
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Digital Marketing
Digital Marketing can be intimidating for business owners who don’t work with it every day. Plus the tools and terminology change so quickly that it’s hard to keep up.
At Fuzzy Melon, we believe that it’s important to do a few things really well and to focus your valuable time and energy on the tools that will provide the greatest return.
We will create a digital marketing strategy that leverages the optimal digital channels and social media for your business.
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Marketing Leadership
Maybe you know you need some marketing help, but you aren’t ready to commit to an expensive, full-time hire.
Instead, think about leasing the marketing expertise you need. We work on specific projects, provide strategic marketing direction, or act as an interim leader for your marketing team while you search for the right full-time candidate. We can be an ongoing resource to provide regular strategic counsel and course corrections, or we can work on a project-by-project basis
Our goal is to be a marketing resource for businesses that can’t afford a full-time CMO from a Fortune 500 company, but could benefit from that level of strategic thinking and experience.