Find Your Brand
Brand Strategy
Every business has something that makes it unique. The key is to find authentic uniqueness in an area that your customers care about. Fuzzy Melon Brand Consulting works with companies to identify and amplify that unique position in the market to provide a sustainable competitive advantage.
Marketing Roadmap
Once you identify what makes your brand unique, you need an action plan to bring it to life. We provide a marketing roadmap that leverages your competitive advantage and directs your marketing activities. This can be for any size business in any industry, but we personalize the roadmap to fit your situation.
Digital Marketing
The acronym soup of digital marketing is intimidating to many business owners. We simplify SEO, PPC, SEM, and social media to the relevant tools that are right for your business. We provide a strategic vision to direct your digital marketing efforts and connect that vision with a plan to drive results.
Marketing today is complex and confusing - particularly for small and medium-sized business owners who don’t have the resources of a large company. To navigate this landscape, we provide actionable marketing solutions for you to achieve success in-market. We have a wealth of brand experience using digital marketing, social media, and traditional advertising to drive results.
Marketing Consulting Services
Marketing Leadership
Many companies recognize they need marketing help, but aren’t sure where to start and don’t want to hire an expensive, full-time executive. Fuzzy Melon partners with companies on a project or part-time basis to provide that marketing leadership and work with owners to develop a strategy, create an actionable roadmap, and provide direction to junior marketing teams. All with an eye towards driving your business.
“I don’t know where I’m going, but I’m making good time”
We aren’t sure who coined this phrase, but we love the idea. Often in business, activity is mistaken for productivity. We feel really busy, but we have no idea where we are going.
At Fuzzy Melon, we believe that having a plan to guide your activity is fundamental. You can’t be consistently successful without a clear direction that everyone in the organization understands. We provide that marketing roadmap to guide your activities and to ensure that everything you do is coordinated to reinforce your brand and your key points of difference.
Our Process
Assess the Environment - evaluate the marketplace and competitors; interview company executives and current customers; identify opportunity areas
Identify key customer needs
Highlight company strengths
Clarify what your brand stands for
Align with company management on success objectives
Outline the Strategy - create a strategy to exploit the company strengths that matter to customers. Highlight primary marketing tactics to build your brand and attract customers.
Create a Roadmap - develop a plan that puts the right combination of tools together - digital marketing, social media, and traditional marketing. Outline timing and budget objectives.
Track Performance - monitor activity and track results against key performance indicators.
